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TikTok is introducing a updated setting that permits them to lessen the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the service revealed that it now features more than 1 bn AI videos.

Pilot Phase and Launch

The update is in a pilot phase over the following weeks before a global launch. This development comes amid a surge in AI-generated material, spurred by new AI video creators.

AI Proliferation Online

Studies have shown that nearly a tenth of the most rapidly expanding channels on a competing service only show clips produced artificially. A considerable share of this material is considered “AI slop”, a phrase for poor-quality, mass-produced content that is frequently illogical or surreal.

Based on user feedback that numerous viewers appreciate content created using AI tools, ranging from digital art to educational videos, and we aim to give people the power to see more or less of that, according to their own choices,” stated a spokesperson.

Scale of AI Content

TikTok announced that there are now 1.3 billion videos on its app identified as AI-generated. Overall, more than 100 mn pieces of content are uploaded to the app each day, making AI content a limited part of its total content library.

How to Adjust Settings

Users will be able to reduce or increase the volume of AI-generated videos they see by opening the content preference feature in the application and choosing AI-made media. Additional categories that can already be adjusted under the setting include current affairs, fashion, beauty, and movement.

AI Disclosure Rules

The platform’s rules require users to tag lifelike artificially created content, and it forbids harmful deepfakes of celebrities or emergencies. Any believable AI-generated clip that is not labeled can be taken down under its user guidelines.

Furthermore, the app will now apply an AI-generated tag to content produced via its proprietary AI systems, or detected by an cross-platform project for identifying content made by AI. This step is designed to deter users from seeking to bypass the disclosure requirement.

Responsible AI Funding

The company is also launching a two million dollar AI literacy fund for specialists and institutions to develop informative material about ethical AI use. This initiative will support educational bodies focused on educating programming and robotics.

Moderation Strategy

TikTok has supported its moderation strategy, amid controversy over proposals to make redundant a large number of safety staff in the United Kingdom. It is set to reduce a significant number of roles in its user protection division in the UK capital, with labor groups and internet security professionals raising concerns that humans are being replaced by machine-led review.

A company official stated that people-led review would continue to be important, but AI can safeguard staff by removing the most distressing content prior to it gets reviewed by staff. TikTok reported a significant reduction in shocking and graphic content reviewed by safety staff over the previous year due to the use of its machine learning processes.

“We think that it’s essential to combine humans and technology to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we further consider it’s very important to limit contact with unsafe media as swiftly, which is why a significant AI assistance is really helping us work at speed.”